Heidi Allen Digital Strategy

Posted by the New England Journal of Medicine, this 45-minute documentary explores three remarkable stories of medical progress that have taken place over 200 years.

In 1812, we had no understanding of infectious disease, surgery was unsanitary and performed without anesthesia, and cancer was unrecognized. Two centuries later, this film tells the story of research, clinical practice, and patient care, and of how we have continued to get better over the last 200 years.

I found this via the very excellent Dean Giustini

Highly recommended (and very condensed) a talk by the excellent Mike Cadogan (LifeInTheFastLane @sandnsurf).

in 5 minutes Mike shows us how to begin to manage your digital footprint. In other words taking charge of what people find out about you in a google search. Don’t let anyone take over your digital identity.

Looking forward to the next installment Mike!

Thinking about members of my family, and friends, who are in their 50′s and 60′s doing battle (which is how they would view it) with the latest technology,  the questions asked are often about learning to do simple things like email, using search engines, what a blog is (and what is the difference between that and a website?).

This is interesting research from the American Life project run by PEW. For those, like my folks, who are figuring out what the internet is, a smart phone (like an iPhone) would help them as they can be very user friendly.  Instead, [...] Continue Reading…

I first published this article on BodyInMind – a pain research site that I also am involved in.  The tricky question of how we measure, properly measure, the impact in the clinic of disseminating research using social media has come up time and time again in our meetings and as yet we have found no answer.

A recent article in the Journal of Medical Internet Research (JMIR)[1] looked at whether it is feasible to measure social impact of, and public attention to, newly published research articles by analysing buzz in social media – specifically twitter. It also asked whether these [...] Continue Reading…

Every year more and more businesses turn to social media to get their message out, many are not sure on the return that they are getting or the effectiveness of their strategy.  Hubspot publish a yearly report on the cost effectiveness of some of these methods.

Traditional ways of getting your message out there (outbound shotgun approach using newspaper adverts, direct mail, flyers, tradeshows etc) can be prohibitively expensive, particularly for small companies. Inbound marketing (where people opt-in using social media such as blogs, facebook, twitter) provide new and very efficient ways of reaching an audience.

As an example, I do [...] Continue Reading…

Running is a popular sport – but it’s easy to get injured, especially if you are just starting out or new to running races.  I am thinking about doing my first ever half marathon in a couple of months in Sydney and wondering how to prepare.   Mayo Clinic Florida sports medicine physician Daniel Montero, M.D., provides tips on avoiding injuries while running in a marathon. He also addresses tips on safely keeping up when running in large crowds, staying hydrated, dressing for weather conditions and running the way you were trained.